Dare Yourself Poster Illustrations
Dare Yourself is a wide spread advertising campaign created for the North Face Young Ones Competition.
The North Face provided a brief, asking for a new advertising brief that engaged a younger audience, while being diverse and primarily focusing on being more inclusive towards women. Similar to other branding campaigns, such as "She Moves Mountains" an "Walls are Meant for Climbing", Dare Yourself expresses the heart of the North Face's identity in pushing past limits and pursuing the best version of yourself while achieving your goals outdoors. These are the posters that were created for this campaign
Under Dare Yourself, there are three main focuses of the campaign. Since the North Face Brand primarily has three main environments/sports that it provides gear for, we included those biomes and activities within each slogan.
Under Dare Yourself, there are three main focuses of the campaign. Since the North Face Brand primarily has three main environments/sports that it provides gear for, we included those biomes and activities within each slogan.
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This idea was translated to winter sports including snowboarding, cross-country skiing, in alpine and mountainous environments. Where often, you cover a great distance.
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Overcoming your fears and pushing yourself is the rock of this slogan. This translates to rock climbing and bouldering in more desert, midwestern environments
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This poster reflects the idea of hiking, trail running, mountaineering in more alpine, forest environments.
